About Volkswagen and EATc

About Audi and EATc

Audi History


In 1899 August Horch wrote the first chapter in Audi’s history when he established the motor vehicle company known as Horch & Cie.. Ten years later, he founded a second car manufacturing company: Audi Automobilwerke in Zwickau.

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The beginnings

AUDI AG is able to look back on an exciting and varied past – its tradition of car and engine manufacturing extends back into the 19th century. It all began with August Horch, one of Germany's pioneering personalities automobile engineers. After graduating from the Technical Academy in Mittweida, Saxony he worked on engine construction and later as head of the motor vehicle production department of the Carl Benz company in Mannheim. In 1899 he started his own business A.Horch & Cie. in Cologne. Horch moved to Saxony in 1902, first to Reichenbach then in 1904 to Zwickau, where the company was transformed into a joint-stock corporation.

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    1932: Four rings – four brands

    Four interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG. Here are brief details of the roots of today’s AUDI AG.

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    1945: End and recommencement

    In 1945, after the war had ended, Auto Union AG's premises were located in the zone occupied by the Soviet forces, who expropriated its assets, dismantled the plant and had the company removed from the Commercial Register of the city of Chemnitz in 1948. 1949/1950, the Auto Union GmbH was founded in Ingolstadt newly.

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    1971: Vorsprung durch Technik

    Focused on the NSU Ro 80, a car that was far ahead of its time, a new advertising slogan was introduced in 1971, which has since become the key message underlining the expertise of the company: “Vorsprung durch Technik” [“Advancement through Technology”].

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About Audi

“The AUDI AG stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” The Audi Group is among the world’s leading producers of premium cars. To play an instrumental role in shaping the transformation as we head into a new age of mobility the Company is implementing its strategy step by step.

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About EATc

EATC the sole representative for Volkswagen passenger car, VW commercial vehicles & Audi in Egypt since 1976.

Possesses an extensive automotive experience of more than 45 years in the Egyptian market.

Has grown substantially through the years to become one of the leading automotive companies in the Egyptian market with a total market share of 5%.

Has total of 620 highly qualified personnel, working altogether to achieve one goal “To become the no.# 1 Auto service provider in the Egyptian market “

Operates through its 7 branches together with a dealer network of 6 strong independent dealers.

Is honored to be having a large Fleet customers and to be representing the ambulance fleet business in Egypt since 2009.